What do you get when you pack a room full of fabric obsessed, insulation minded, waterproofing enthusiasts and tell them to "get to work?" Well, after sixty-plus years, you'll get DNA freeride apparel. Or, anyway, you'll get our sophisticated technology. Testing complicated waterproofing standards, combining fabrics with fancy names, studying the effects of different linings and cuts and how it affects a riders performance are on the short list of things that go into each DNA item of clothing.

To spare you of anymore of the mumbo-jumbo technical crap, we'll just finish by saying that DNA makes some of the warmest, most breathable, ultra flexible and, of course, comfortable stuff out there. But, for all you geeks out there who might actually understand our technology (frankly, we don't even understand half of it), click the link below.