For our latest collection of DNA apparel we set out to add more flavor, to breathe more life into the line. We wanted warm. We wanted dry. We wanted different. We set out to achieve the perfect blend of technology, function, and new school styling. With the combined help of our designers, the techy-brains in R&D and our esteemed riders, we found exactly what we were after: freeride apparel that pushes the boundaries of style while retaining the top-notch technology you've come to count on.

Along with the super durable and highly sought after MOE, there's a sick Asian dragon print, some stone wash (not acid wash) pants and jackets and even some neon, faux-leather puffies that would make PETA proud. Anyway, take a look around, and if there's anything we can help you with, we'll just be over in the corner folding some clothes.